In November 2014 Cassell, along with fellow YouTuber Adam Montoya (SeaNanners), in cooperation with media company 3BlackDot launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made. Cassell is also influential through social media, with over 2.4 million followers on Twitter and over 1.6 million on Instagram. February 2012) which, as of February 2016 has over 2 million followers, making it one of the most followed channels on the website. In February 2012, he was given the honor of judging the prestigious British Academy (Bafta) Games Awards. Cassell also operates a second channel, SyndicateCentral, which consists primarily of vlogs. In 2014, Cassell started a Minecraft series with Jericho called Mianite. The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops 'Zombies' mode, and further grew due to the series 'The Minecraft Project'. As of March 2018 the channel has 9.9 million subscribers and 2 billion video views, and is the 176th most subscribed on the website. Before that point he worked at a Fast Food chain. Cassell started his YouTube channel, TheSyndicateProject on 3 September 2010.
